This work presents as a general theme the operation of the technological park “Porto Digital,”
located in Recife (PE). This project is an enterprise, focused on the Information and
Communication Technology (ICT) sector, whose annual economic turnover is approximately
R$ 2.86 billion. In view of this, this research aimed to critically analyze the discursive processes
about the business and social performance of Porto Digital. For the construction of its
theoretical-methodological contribution, it resorted to the studies of Fairclough (2001) on
Critical Discourse Analysis, Thompson (1995) to discuss the concept of ideology, and Gramsci
(1971) to discuss the idea of hegemony. Regarding its methodology, it adopted a qualitative
analytical model, being conducted interviews with shopkeepers from the Recife District and
residents of the Pilar Community. Furthermore, it was analyzed the Porto Digital documentation
to understand how power relations are discursively constituted, so that they can create new
social practices in the region under observation. As a result, it was possible to identify the
presence of a neoliberal ideology, whose discursive order aims to ensure the maintenance and
permanence of the dominance of the business community, which, in turn, is institutionalizing
as an agent of transformation in the city of Recife with the sanction of public power.