O mercado fotográfico nos tempos do Instagram.

Abstract

This dissertation aims to study how photography is used on Instagram's social digital network as a communication element and portfolio for professional photographers. The changes that have occurred in the production and circulation of images on the Internet were analyzed, having as object of the analysis the digital marketing strategies linked to the images posted and disseminated through Instagram. The research sought to understand how to enhance the impact of photographs with the use of digital marketing mechanisms in the profile “The Photo Society”, an account already renowned in this social digital network. The study was divided into three parts, the first discuss the changes in photography, the revolution that took place in the area with the arrival of Instagram and the ease of taking pictures with smartphones. The second part shows how digital marketing can be linked to the reproduction of images circulating on the internet. The third part analyzes the use of these marketing tools in “The Photo Society” profile. At the end of this study, some strategic suggestions are given for communication in social digital networks based on the analyzed examples.