dc.creator | Queiroz, Sabrina Medeiros Wanderley de | |
dc.date.accessioned | 2021-03-18T14:49:00Z | |
dc.date.accessioned | 2023-03-22T17:32:09Z | |
dc.date.available | 2023-03-22T17:32:09Z | |
dc.date.issued | 2020-08-03 | |
dc.identifier.citation | QUEIROZ, Sabrina Medeiros Wanderley de. Operacional ou estratégica? um estudo de caso sobre a Comunicação com empregados nas indústrias criativas do Recife. 2019. 214 fl. Dissertação (Mestrado) - Universidade Católica de Pernambuco. Programa de Pós-graduação em Indústrias Criativas. Mestrado Profissional em Indústrias Criativas, 2019. | por |
dc.identifier.uri | https://hdl.handle.net/20.500.12032/76844 | |
dc.description.abstract | This research aims to identify how the relationship between management and
employees within the Creative Industries is established through organizational
communication. In this context, it is sought to identify the channels adopted by these
organizations to share institutional information with the internal public. For that, a
documentary analysis was conducted in industries in the areas of games, audiovisual
and music, with headquarters in Recife, representing the sectors that most bill in the
segment of the creative economy of the State, according to data from the Digital Port.
In order to interpret if the results obtained present cultural traits that characterize this
type of industry, we sought to build on a theoretical-conceptual review in the field of
organizations, organizational communication and creative industries, in order to
contextualize the main changes that have impacted the relationship between
employees in the XX and XXI centuries, and the relation of this industrial development
to the advance and importance of internal communication in companies. | eng |
dc.description.sponsorship | Universidade Católica de Pernambuco - Unicap | por |
dc.format | application/pdf | * |
dc.language | por | por |
dc.publisher | Universidade Católica de Pernambuco | por |
dc.rights | Acesso Aberto | por |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | |
dc.subject | Dissertações | por |
dc.subject | Comunicação nas organizações | por |
dc.subject | Comunicação empresarial | por |
dc.subject | Comunicação digital | por |
dc.subject | Dissertations | eng |
dc.subject | Communication in organizations | eng |
dc.subject | Business communication | eng |
dc.subject | Digital communication | eng |
dc.title | Operacional ou estratégica?: um estudo de caso sobre a Comunicação com empregados nas indústrias criativas do Recife. | por |
dc.type | Dissertação | por |