From the study of the elementary systematics to the organization of turn-taking for the conversation of Sacks, Schegloff e Jefferson (1974), the research analyzes communicative practices in groups formed by journalists and journalism trainees using the sending and receiving application receiving WhatsApp messages in production routines for editorial content for newspaper, radio, television and the internet. He uses the studies of Marcuschi Conversational Analysis (1986) concerning knife-to-face conversation and its changes in the virtual environment, Grice's Theory of Implication and conversational maxims (1975), and Crystal (2005) studies on pressure pragmatics of users to gain time in the conversation, in addition to the concept of Prensky (2001) on the digital immigrant-like digital immigrant behavior. It also uses elements from Karmiloff-Smith's Representational Redescription Theory (1992), Fairclough's notion of intertextuality (2006), and Xavier's work on digital rhetoric (2011). It adopts Kozinets' (1988) Netnography concept for searching forums, chats, discussion groups adapted to applications such as WhatsApp and studies on the centrality of language in Barton e Lee (2015) technology. Finally, from the works of Caiado and Morais (2014) on intentional transgression of mobile users and Cunha (2008) in relation to the application of the analyzed groups of the concept of discourse mentioned Bakhtin (2006) to build and support their arguments within groups. The research argues that the WhatsApp messenger works as a textual highway through which, in real time, various statements, whose construction processes use different written and image elements for the delivery of measured messages by computer on platforms of mobile use, are carried out in real time.
