This work aims to promote the critical discourse analysis (CDA) of a body of articles published in the print media, during the period of 2003 to 2006, regarding the implementation of the quota system at Brazilian universities. It aims to present an analytical vision of the use of language in the organization and maintenance of hegemony by social groups, given that the texts position the subjects involved in the process as producers and receivers of news. By using the term discourse, we admit the existence of ideology, even if it is implicit, and the use of language as a social practice, and not as a purely individual activity or even as a reflex of situational variables. This way, in the selected body of articles
we propose to examine the role of language in the reproduction of social practices and ideologies, as well as identify the clues that indicate the intentions and ideas that lie within the texts.
