| dc.description.abstract | This thesis analyzes how supermarkets and distributors can reduce food waste,
specifically produce, by implementing marketing actions allied to digital technologies,
Big Data Things, Machine Learning, Artificial Intelligence, and the Internet of
technologies. Currently, little is known about the potential role of digital technologies in
promoting the sustainability of supermarket chains in emerging economies. Thus,
qualitative research was carried out on operating supermarkets and six distributors,
which has not been carried out in qualitative research in Brazil. The results show that
actions to reduce the number of food starters with an understanding of hortifrúti
numbers. Through this understanding, a series of actions can be taken to reduce the
effects of this opinion. This (between) the management of pricing, sales, operations,
and operations can be underpinned by technologies such as augmented reality,
including handling devices, storage, and display of items. Marketing initiatives
simultaneously demonstrate how marketing departments can help a corporate society
and supermarkets can help to be social. | en |
