This work addresses the theme of fashion's timelessness. The objective of this
research is to develop a timeless women's fashion brand, offering quality fashion, with
a cause and without a defined season, enabling the expression of individuality outside
mass consumption. For this it was necessary to gather information and study the
history of fashion until reaching mass consumption in the digital age that ended up
transforming the social role of fashion into a commercial and ephemeral role. And how
such factors drove consumers to look for products with greater differentiation,
timelessness, and sustainability. Still, the study proposes to answer this problem: How
is it possible to create a timeless brand proposal, leaving mass consumption, delivering
fashion that tells a story, considering the preservation of time and being a source of
consumption with cause? The general objective of this work is to develop a timeless
women's fashion collection, aimed at the conscious consumption segment, offering
quality fashion without a defined season, enabling the expression of individuality.
