This work examines the process of flexibilization of the borders between the
fields of art and fashion, through their collaborations in the course of history. More
specifically, it seeks to recognize the ways in which fashion appropriates the
principles of Performance as a hybrid and political language in the production of
shows that accompany fashion collections. The study initially presents a
contextualization of artistic movements, in modernity and post-modernity,
highlighting the disciplinary contaminations that have occurred. Furthermore, it
brings a historical-conceptual approach about Performance, notably identifying the
role of the costume and the political dimension of the ephemeral character of the
event, based on the analysis of performative creations by Marina Abramovic,
Carolee Schneeman, Francis Alÿs and Anthea Hamilton. Next, the study
contemplates the analysis of seven fashion shows, by the creators Kanye West,
Gareth Pugh, Thom Browne, Ronaldo Fraga, Alexander McQueen, Hussein
Chalayan and Jum Nakao seeking to identify the performative power of the models'
actions, the scenery, the light, the soundtrack, etc. Thus highlighting the critical
political power that is added to the collections of clothing. The research carried out
contributed significant elements to the foundation of the fashion brand Huile sur
Toile, its first collection and its presentation format.
