| dc.description.abstract | The history of the Quilombola do Matão Community and the struggles of its founder Manoel Rufino for the right to land and decent work began to be gradually crossed by a present time marked by digital techniques. This problem and way of “being” in the world (GOMES, 2006) has been tensed by their descendants since the implementation of a digital inclusion program and access to the means (GESAC, 2013; TCU, 2015; FELTON, 2018; VAN DIJCK, 2013) in the black community. By directing efforts and analysis lenses towards the communicational phenomenon, the present study makes efforts to understand how these offers put into circulation (ROSA, 2016; BRAGA, 2015) on Facebook have dynamized the senses offered by the young quilombola in this social network. The matrixes and brands to be directed seek to clarify the research problem: "How are the imagery and identity representations of the young quilombola updated and constituted based on the temporalities and performance dynamics in the circulation on Facebook?". From this question, a broader aspect aims to understand how the offers put into circulation on Facebook transmute and dynamize the senses offered by the young quilombola from Matão. The analysis of the empirical extracted, under netnographic biases (KOZINET, 2014), describes the paths, marks, and enunciative dynamics of the imagery representations of these young people. The database of the six collections of the empirical goes back to the attempt process that, in a first level, it was investigated how these young quilombolas activated these means, ways, and operations (FAUSTO NETO, 2014) of this interactive process in the digital; and, in the second level describe the unfolding of these “local” and “global” links that were articulated in new narratives and identities/profiles, a process that was observed by wandering movements of “comings and goings”. The first set of the thesis presents and introduces the communicational phenomenon implemented in the quilombola community, triggering movements of contextualization and perception of the research space/place. The second set describes the ways and operations in which this physical territory dialogues in an intense conflict for referentiality in digital. Thus, analyzes the phenomenon of mediatization and the imagery in dispute for referentiality, where the young quilombola when connecting to the digital environment is affected by the encounter with this “other” on Facebook. Such phenomenon that triggers singular movements that, analyzed in the data collection, signaled this wandering symbolic totem (ROSA, 2012) is represented by the geographic space, this place, ancestry, belonging and resistance. | en |
