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dc.contributor.advisorCosta, Filipe Campelo Xavier da
dc.contributor.authorHohmann, Luana Machado
dc.date.accessioned2021-03-19T13:45:38Z
dc.date.accessioned2022-09-22T19:42:08Z
dc.date.available2021-03-19T13:45:38Z
dc.date.available2022-09-22T19:42:08Z
dc.date.issued2020-11-30
dc.identifier.urihttps://hdl.handle.net/20.500.12032/63982
dc.description.abstractMediatech organizations are thus defined by combining media and technology in a digital way. These organizations represent a new paradigm in content distribution and, therefore, they need to continue advancing in proposing new business models to remain competitive. However, the skills and competences of designers are still little explored in the leadership of organizations. To this end, a case study of design attitudes and their influence on the innovation process in a mediatech organization was carried out. Data collection involved documentary research, direct observation and semi-structured interviews with the organization's design leaders. To analyze these data, content analysis and mapping of the innovation process was carried out during a hackathon event, which made it possible to identify the design attitudes present in the organization from the aspects of the design attitude model proposed by Michlewski (2008, 2015). The research addresses the practice of design in a mediatech organization and seeks to understand whether these aspects are present and which attitudes stand out most at the strategic level of the area of experience and innovation of the digital core of the organization.en
dc.description.sponsorshipNenhumapt_BR
dc.languagept_BRpt_BR
dc.publisherUniversidade do Vale do Rio dos Sinospt_BR
dc.rightsopenAccesspt_BR
dc.subjectDesign estratégicopt_BR
dc.subjectDesign attitudeen
dc.titleAtitudes de design e inovação: um estudo de caso em uma organização mediatechpt_BR
dc.typeDissertaçãopt_BR


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