| dc.description.abstract | Emotions play an important role in the cognitive and interpersonal development of human beings, helping us to understand and deal with our feelings, as well as those from the people around us. In Design, emotions are used as a way of making the user-product relationship more than just a necessity. However mostly positive emotions are used, thus ignoring the didactic potential derived from negative experiences, such as frustration. It was then realized the opportunity to bring the knowledge and theories of the Emotional Design area into Strategic Design, creating a set of project guidelines that work with negative emotions as a source of emotional learning. These project guidelines went through a testing and improvement process, where they were used to create prototypes that worked the frustration in a positive way, in order to validate the theory that, if taught from childhood to face their feelings, it becomes more easy for children to learn to deal with them during their lifetime. With the creation and validation of these project guidelines, it was intended to show the educational value that negative emotions have, thus expanding the research in the area of Strategic Design in the area of negative emotions and serving as support for future researches in the area. | en |
