Imagem de marca: um estudo de caso VIEMAR

dc.contributor.advisor	Zanluchi, Eliane
dc.contributor.author	Monteiro, Maria Augusta Priori
dc.date.accessioned	2019-05-14T19:35:20Z
dc.date.accessioned	2022-09-22T19:33:46Z
dc.date.available	2019-05-14T19:35:20Z
dc.date.available	2022-09-22T19:33:46Z
dc.date.issued	2012
dc.identifier.uri	https://hdl.handle.net/20.500.12032/62341
dc.description.abstract	The case study aims to analyze the Brand Image of VIEMAR AUTOMOTIVE INDUSTRY. We sought to examine the theories of Integrated Marketing Communications, Brand, Consumer Behavior and Market B2B to substantiate this study. We tried to quantitative and qualitative research to identify the perceptions of VIEMAR among various stakeholders. We used the technique of content analysis to compare the results of research on the strategies used to build brand. The analysis of case leads to the conclusion that the image which customers have VIEMAR brand.	pt_BR
dc.publisher	Universidade do Vale do Rio dos Sinos	pt_BR
dc.subject	Marca	pt_BR
dc.subject	Brand	en
dc.title	Imagem de marca: um estudo de caso VIEMAR	pt_BR
dc.type	Tese	pt_BR

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