| dc.description.abstract | Population aging is a global phenomenon; reflecting the reduction of birth rate and the increase of life expectation, due to the advances in the health field. The scenario causes concern for modern society because of the structural, social cultural and economic implications. The study takes the issue of active aging as a process of health opportunities optimization aiming to improve life quality. With the nowadays pace of life, which stimulates the current dynamics of the consumer society, it is natural that some individuals seek alternatives to the standard imposed by capitalism. The search for new ways of living, consuming and producing are taking shape in different proposals for human settlements. The study aims to present the process of planning and implementing a sustainable intentional community in a rural area. The research was based on the empirical method, in the form of an exploratory study, using a bibliographical survey and visits to intentional communities for non-directed informal observation; and field diary to gather the information that supported the elaboration of the Social Business Model. As a result, and with the help of the Canvas tool, a sustainable and collaborative business model for intentional communities was discussed, developed and validated. The generated product was called Holztel, in activity; has been already contributing socially and economically with local families, fomenting activities of income generation and providing access to the free of pesticides urban garden, maintained by the project. We concluded that the physical configuration of intentional communities presents itself as a viable alternative for the recovery of prime care responsibility at the local level, stimulating aspects such as the interaction between residents and the development of a sense of community and belonging. Nursing care as a social practice presupposes that we must go beyond institutionalized limits and traditional models. The development of a critical sense and the protagonism of individuals becomes our role in any environment or circumstance, aiming at self-care, to maintain acceptable levels of population´s health. Such conduct meets the amplified health vision proposed by the Alma-Ata Declaration. | en |
