| dc.description.abstract | We approach the film Avatar as interactions that mobilize mediatic processes. It is inserted in a complex context of mediatization through circulation (VERÓN, 2001), seen as interaction between actors, media and institutions (1997) that are guided by production and recognition logics that trigger discourses (2005). These discourses are understood as actions, which are objectified by the network actors and institutions, based on their perceptions and affections (Deleuze, 1983) discourses and which are related to other previous discourses. In this way, all discursive action presupposes previous operations, upstream, and desired recognitions, downstream, forming a continuous flow, always ahead (BRAGA, 2012). In this sense, our objective is to perceive logics that demonstrate continuities and lags in relation to the discourses produced by network actors and institutions, considering the uncertainties and indeterminations (FERREIRA, 2016a) present in interdiscursivities. In order to do this, we start with the constitution of a case of investigation through the method of Ferreira (2012, 2016b, 2018) that delimits a course composed of preliminary, deductive and inductive inferences, with incursion into the research field and elaboration of a theoretical- methodological approach. Our empirical object is the Avatar movie as a medium and discourse immersed in observed interactional processes processualities. For the analysis of these processes, we elaborate, through cross-relations between the Deleuze and Verón approaches, a logical application matrix which we call the PAA matrix (perception, affection, action). We made its operationalization in the analysis of the discursive actions, observing the interconnections between production, media and reception. This movement allowed us to perceive that the discourses, as continuities and lags, present themselves as forming groupings by similarity and belonging. Where each change of meaning also implies a change of belonging group but never discursive isolation. That is, any discursive action that allows the approach with one group, consequently, promotes the distance with another (s). And, in the face of the constant movement of perceptions and affectations that generate new actions the groupings are moving, demonstrating new meanings in relation to a discourse of reference. | en |
