Governança de TI em agência de publicidade: estudo e elaboração de plano diretor de tecnologia da informação

dc.contributor.advisor	Porto, Josiane Brietzke
dc.contributor.author	Sartori, Fernando Bortoli
dc.date.accessioned	2018-03-23T12:05:08Z
dc.date.accessioned	2022-09-22T19:28:33Z
dc.date.available	2018-03-23T12:05:08Z
dc.date.available	2022-09-22T19:28:33Z
dc.date.issued	2018
dc.identifier.uri	https://hdl.handle.net/20.500.12032/61312
dc.description.abstract	This article explores IT Governance in the context of advertising agencies, whose main objective is to propose an IT Master Plan for a company in this field, using the case study method. The techniques of documentary research, participant research and interviews were used as sources of evidence that supported the preparation of the first IT Plan of this company. The main results of the research showed that the IT department has to align its initiatives for the evolution of the business in order to meet the strategic objectives of the company.	en
dc.publisher	Universidade do Vale do Rio dos Sinos	pt_BR
dc.subject	Governança de TI	pt_BR
dc.subject	IT governance	en
dc.title	Governança de TI em agência de publicidade: estudo e elaboração de plano diretor de tecnologia da informação	pt_BR
dc.type	TCC	pt_BR

Ficheros en el ítem

Ficheros	Tamaño	Formato	Ver
Fernando Bortoli Sartori_.pdf	1.722Mb	application/pdf	Ver/