Gestão por processos: estudo de caso da empresa PROSPERI assessoria de comunicação

Abstract

The business world is getting more competitive and this is due to several factors. The fast technology advance and easy accessibility, knowledge globalization, increase amount of study and titles of professionals are some of the factors that contributed to that. For the companies to remain into this scenario and keep being able to grow into their actuation market segment the manager role is crucial and the adopted management model can make the difference to the success or failure of the business. The central theme of this project is the methodology of the process management. This model can be seen as a modern approach to management, which consists of standardization, analysis on improving the company's stocks. The process management can be used by both large organizations such as small businesses seeking greater organization and visibility of its activities. Considering the notoriety and importance of this management model, current business scenario, this paper presented a framework of process management methodology for the company Prosperi Assessoria de Comunicação mainly developing the mapping of its customer service process.