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dc.contributor.advisorMachado, Marcelo André
dc.contributor.authorGiusti, Fernanda Cristina de Souza
dc.date.accessioned2017-06-28T12:14:54Z
dc.date.accessioned2022-09-22T19:25:44Z
dc.date.available2017-06-28T12:14:54Z
dc.date.available2022-09-22T19:25:44Z
dc.date.issued2017-04-27
dc.identifier.urihttps://hdl.handle.net/20.500.12032/60764
dc.description.abstractKnowledge is an important source of competitive advantage and the main reason for the internationalization of companies. With the increasing interest of multinational companies (MNEs) in developing countries, evidenced by the increase in Foreign Direct Investment (FDI) in emerging nations, the acquired subsidiaries increase their strategic importance in the network of the multinational, since it has knowledge that allows the creation of competitive advantages. (ANDERSSON; DELLESTRAND; PEDERSEN, 2014). However, the reverse knowledge transfer, which flows from the subsidiary to the parent company, still presents unique challenges in the management of MNCs. (FOSS; HUSTED; MICHAILOVA, 2010). The present study aimed to analyze the process of reverse transfer of a knowledge generated in a Brazilian subsidiary and transferred to headquarter of a North American corporation. Through a single case study, the data were collected in documentary analysis, in situ observation and interviews with several managers in the United States headquarter and in the Brazilian and Mexican subsidiaries. Afterwards, the data were triangulated with the technique of content analysis. The results indicate the existence of a reverse transfer of knowledge in a non-explicit way, corroborating the studies in this area. However, during the process mapping, singularities were perceived in the case studied, such as the motivation and effort of the subsidiary to be recognized by the knowledge generated and the characterization of actors involved in the process that are not addressed in the literature.en
dc.description.sponsorshipNenhumapt_BR
dc.languagept_BRpt_BR
dc.publisherUniversidade do Vale do Rio dos Sinospt_BR
dc.rightsopenAccesspt_BR
dc.subjectTransferência de conhecimentopt_BR
dc.subjectKnowledge transferen
dc.titleTransferência reversa de conhecimento: estudo de caso entre uma subsidiária de país emergente e matriz em país desenvolvidopt_BR
dc.typeDissertaçãopt_BR


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