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dc.contributor.advisorVerschoore, Jorge Renato
dc.contributor.authorAraújo, Mariana Delgado Monteiro de
dc.date.accessioned2017-06-06T13:40:38Z
dc.date.accessioned2022-09-22T19:25:26Z
dc.date.available2017-06-06T13:40:38Z
dc.date.available2022-09-22T19:25:26Z
dc.date.issued2017-03-28
dc.identifier.urihttps://hdl.handle.net/20.500.12032/60703
dc.description.abstractSocial networks are being used to perform collaborative work using the intelligence of the crowds. Everyone can collaborate with ideas anytime from anywhere. In this logic initiatives arise as crowdsourcing to solve problems or promote innovations, and crowdfunding to raise funds for specific purpose initiatives. Crowdfunding projects present successful and unsuccessful results within existing platforms. The present theme is about rewards as strategic for the success of crowdfunding projects. The main objective is to understand which rewards strategies become differential in successful crowdfunding projects, having as an study object the rewards of the crowdfunding projects of the Catarse platform. In its theorical foundation the study addresses issues such as the crowds, crowdsourcing, crowdfunding and rewards as strategy assets. With an exploratory character, this study used the Comparative Qualitative Analysis (QCA) with the Crisp-Set Logic and the Fuzzy-Set Logic for analysis. Among the research results stand out strategies that are mainly associated with successful projects , exclusivity, pre-purchase and co-creation. Besides, research results show that are they necessary other success project factors The identification of this results provides a theoretical contribution As the theme of reward strategy is little explored. In addition, the research results provide guidelines for entrepreneurs to build their rewards based on strategies that contribute to the outcome.en
dc.description.sponsorshipNenhumapt_BR
dc.languagept_BRpt_BR
dc.publisherUniversidade do Vale do Rio dos Sinospt_BR
dc.rightsopenAccesspt_BR
dc.subjectCrowdfundingpt_BR
dc.subjectSuccess factorsen
dc.titleCrowdfunding: o que as campanhas de sucesso fazem diferente? Uma análise comparativa com uso de conjuntos fuzzy setpt_BR
dc.typeDissertaçãopt_BR


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