Design gráfico: multiplicidade e sensorialidade

Abstract

This paper aims to analyze the creative process in graphic design in relation to creative solutions aimed at the tactile experience and the multitude esthetic related. For this, we propose to understand this universe, from its historical context and its influences esthetic determinants, to the particular scope of the designer formed by elements that are part of the creative process and will be guiding their choices. The search for a differential in graphic piece brings the exploration of paths that can be supported at the source of building solutions based on esthetic modernism as postmodernism esthetics, plus endless technical resources available. As an object of study, we used a graphic piece awarded: THE BOOK OF DEZ. Through it we showed that the contemporary graphic design can overcome the visual boundaries and suggest interaction with other senses. This requires transgressing the look, try out, to break up and create ways to new meanings.