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dc.contributor.advisorSaldanha, Leandra Dezotti
dc.contributor.authorRuschel, Mariana Viana
dc.date.accessioned2016-08-26T14:52:30Z
dc.date.accessioned2022-09-22T19:21:51Z
dc.date.available2016-08-26T14:52:30Z
dc.date.available2022-09-22T19:21:51Z
dc.date.issued2013
dc.identifier.urihttps://hdl.handle.net/20.500.12032/59997
dc.description.abstractPorcelain, which was invented by the Chinese in the seventh century, was intensely admired by Europeans in the eighteenth century. In a context of kings and wars the product captivated many noblemen who were entranced by its physical characteristics. Fortunes were wasted to satisfy the need to own god pieces. Nowadays people have lost sight of this past and use the product without thinking of the facts and personalities that contributed to the dissemination of the product. This project proposes to reestablish the value and importance of porcelain through the development of a brand that will bring forth the intrinsic quality and value of the product in such a way as to introduce this unknown past to the modern day public.en
dc.publisherUniversidade do Vale do Rio dos Sinospt_BR
dc.subjectPorcelanapt_BR
dc.subjectPorcelainen
dc.titleCriação da identidade que resgate a importância e o valor da porcelanapt_BR
dc.typeTCCpt_BR


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