As skatistas de Porto Alegre: comportamentos emergentes de consumo entre as adolescentes praticantes do esporte

dc.contributor.advisor	Zanettini, Juliana
dc.contributor.author	Bergamaschi, Elisa Graef
dc.date.accessioned	2016-08-25T16:48:26Z
dc.date.accessioned	2022-09-22T19:21:48Z
dc.date.available	2016-08-25T16:48:26Z
dc.date.available	2022-09-22T19:21:48Z
dc.date.issued	2013
dc.identifier.uri	https://hdl.handle.net/20.500.12032/59989
dc.description.abstract	Starting at a case study, this article aims to understand the universe of the urban tribe from Porto Alegre, identified by the practice of skateboarding, focusing on the consumer behavior teenager skater girls, as a way to raise insights about changes that may unfold in fashion trends generator signals. For that was conducted a conceptualization of the topics and were conducted ethnographic and netnographic researches, which are tools from social anthropology, for collecting data. Analyzes were converted on the creation of a persona and also moodboards were designed to elucidate the panorama of the lifestyle and interests of this tribe.	en
dc.publisher	Universidade do Vale do Rio dos Sinos	pt_BR
dc.subject	Moda	pt_BR
dc.subject	Fashion	en
dc.title	As skatistas de Porto Alegre: comportamentos emergentes de consumo entre as adolescentes praticantes do esporte	pt_BR
dc.type	TCC	pt_BR

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