As skatistas de Porto Alegre: comportamentos emergentes de consumo entre as adolescentes praticantes do esporte

Abstract

Starting at a case study, this article aims to understand the universe of the urban tribe from Porto Alegre, identified by the practice of skateboarding, focusing on the consumer behavior teenager skater girls, as a way to raise insights about changes that may unfold in fashion trends generator signals. For that was conducted a conceptualization of the topics and were conducted ethnographic and netnographic researches, which are tools from social anthropology, for collecting data. Analyzes were converted on the creation of a persona and also moodboards were designed to elucidate the panorama of the lifestyle and interests of this tribe.