dc.description.abstract | The agribusiness is a sector that moves the economy and generates wealth to the regions that has its core business as a base on this important area and, in most of the cases, the main source of income. In this context there is the productive chain of rice which searches for production and implementation of technological innovations that bring important changes to the Brazilian agribusiness scenario. Thus, this study concerns the movement of shortening the supply chain, involving the improvement industry and producers from Lagoa da Confusão, Tocantins State, Brazil. As this study’s main aim we have tried to explore and explain what has motivated the shortening of the supply chain of the rice observed in this city. This is a, exploratory and descriptive research with a qualitative approach. The data collection was made by semi structured interview, with links in the supply chain (agroindustry, producers, suppliers of consumable and machine, class entity and the municipal public power). To analyze the data we have used the content method based on Bardin. We have considered that some characteristics have contributed to the decision of shortening, such as water availability, unexplored territorial extension, favorable climate and soil conditions to the production of irrigated rice, associated to aspects as reduction of logistics costs, production costs, closer economic relations, distance reduction and intensification of the negotiation in a direct form. The producers have been beneficed with a sales guarantee of its products on the harvest; a better classification of grains which reflects in financial gain; minimizing of perishing and bad quality caused by transportation; cost reduction with drying process and storage; reliability on technological investment. Another possibility glimpsed is the arrival of agrindustries in the region which has increased the search of the product. We can also infer the gain on social and economic aspects of the city, increase of the annual collection; local trade growth; labor supply in the private sector; considerable incensement of the population and region becoming a reference in the cultivation of irrigated rice. | en |