| dc.description.abstract | This Master thesis addresses the management thematic focused on the planning of medical services in Brazilian hospitals. The use of management tools in the Brazilian and global health sector has been occurring with an increasing frequency in recent decades, influenced by the growing need to have a better allocation of existing resources. Brazilian hospitals, however, have still designed new medical services without the necessary planning, resulting in frequent waste of public and private resources. This study, through a qualitative approach, uses Action research to propose a method and a model (SBModel) for the planning of medical services in Brazilian hospitals. It starts with the application of the Business Model Generation, adapting it to the local health scenario, after finding the absence of an appropriate model to the Brazilian health reality. After the development of a method, initial models and their application in the implementation of two medical services in a private hospital in the city of Porto Alegre (RS), there was a validation by hospital managers. Subsequently, a new application of the validated method and model (SBModel) was made in a medical service of another private hospital in the same city. It is inferred that the proposed tool (SBModel) plays an important role in the organization or reorganization of medical services, being replicable in the national health scenario. | en |
