Planejamento de cenários adotando a metodologia Shell no setor de energia elétrica: visualizações da geração distribuída no Brasil

Abstract

The future with its risks and uncertainties could be rendered as one of the issues that generate more apprehension in organizations. In order to deal with this reality, some companies utilize academy proved techniques and methodologies in order to be competitive. When organizations face situations of high level of uncertainty, insufficient quantity of opportunities, constant changing business environment and problems with internal communication, the planning methodology for prospective scenarios is the most indicated. During the gathering of the theoretical reference, the main prospective scenarios approach came to light. The emphasis was given to the methodology selected for the application, the Shell methodology, which has a historical of utilizing such literature, which is made available by the company itself, as well as a few studies that are being applied in Brazil. As a pilot methodology exercise, the company CEEE has been selected. CEEE deals with the generation, distribution and transmission of electrical energy and is inserted in a sector facing a changing environment scenario. The study area that was chosen for the scenarios was Distributed Generation (DG). The application has completed with the visualization of two scenarios of Distributed Generation in Brazil at the 2035, Personalidade and Alienação scenarios. This stories were initially delimited to the Rio Grande do Sul state. However at the course of its buildings had extended its delimitation to the Brazilian electricity sector. The stories of the scenarios constructed in this study had as main driving forces, institutional, environmental and political issues, which resulted in an optimistic scenario and a pessimist. One of the critical factors for the success of DG in Brazil, as present at the scenarios, was the intellectual evolution of the Brazilian population, a force able to claim their rights, best practices and oppose the dominant and hegemonic forces of power. The results of the research have shown that the planning methodology for prospective scenarios showed signs to contribute to the learning, creativity stimulus and internal communication in the target company, as well as help the process of decision making in the organization, which indicates the utilization of this tool. The final analyzes of this study also contributed to the creation of a list with Critical Success Factors (CSF) influencing in the application of the Shell planning methodology for prospective scenarios.