| dc.description.abstract | The present master’s dissertation has as central goal to analyze the credit card transactions of the low income population in the Brazilian market. The focus of the research is the electronic payments sector, named credit cards. This sector has been growing increasingly in the last decades; however the present challenge finds itself in increasing the participation in this method within the lower classes. There can be seen many initiatives being taken towards this by international companies, nonetheless the knowledge on this low income public is closer to the reality of the smaller companies. National corporations, smaller companies, are responsible for the supplying of the so called regional cards that can reach in a larger and easier scale the public approached by this paper than their international competitors. Seeking to know more of the habits of the low income population, this research obtained its data through transactional research, interviews and diverse bibliography. Therefore, it seeks to analyze transactions captured by the third largest corporation in credit card acceptance in the country of Brazil, GetNet. Also, professionals on the area were interviewed and collaborated with suggestions to the betterment of the sector. In this way, the axis of this work questions how transactional research and professionals in the credit card market may contribute in the development of new opportunities in credit cards for low income population. Finally, it is expected that with this research it will be possible to obtain characteristics that may be explored and used in favor of expanding this market within the lower class. | en |
