Planejamento estratégico no setor do transporte rodoviário de cargas: a proposta de um quadro referencial

Abstract

The road transportation segment is characterized by fierce competition due to oversupply of carriers caused by low entry barriers, factors that contribute for the companies operating in this sector to have low profitability. The objective of this master’s dissertation is to propose a benchmark in the planning process as well as the strategic management to be eventually utilized by cargo transportation companies. At first, interviews were conducted with the industry professionals to identify which management and strategic planning tools such companies utilize. Then we attempted to identify the characteristics of the sector in order to identify which management and strategic planning tools have greater adherence to the sector in order to create the benchmark. When such tools utilized by the interviewed companies were analyzed it was noted that the companies utilize traditional and consolidated management and strategic planning tools and do not look for value innovation in their environments. With such analysis we noticed the importance to utilize tools in the companies’ management and strategic planning processes that lead to innovation in their business models, in order for such companies to gain a differential in relation to their competition when searching for new markets, new demands and new value offers. From such diagnosis, by utilizing a traditional set of tools already utilized by most companies as well as new tools that provide and privilege the value innovation processes, a benchmark for management and strategic planning for companies in the road transportation sector was proposed. This benchmark was submitted to and evaluated by industry specialists in a review process, which results were satisfactory, reinforcing the relevance and validity of the benchmark as conductive frame of reference to value innovation in enterprises of road cargo transportation.