dc.description.abstract | This study, developed from the perception of the existence of a speech
favorable at the legalization of recreational and medicinal use of Cannabis sativa in
journalistic and cultural activities, produced in a new ambience semiotics that
articulates with several disciplines, such as medicine, anthropology, law, industry,
fashion and arts, seeks to understand how discourses prohibitionist historically are
restricted to the edges of the communication systems, and how the discursive
mobilizations who oppose to prohibition or criminalization of Cannabis sativa,
materialized in different media platforms constitute journalistic events, what semiosis
and tension of senses are triggered. We studied newspaper articles, lyrics, videos
and photos with anti-prohibitionist placements and postings of users on the
Growroom discussion forum about the organization of the "marijuana marches" of
São Paulo, in 2011. | en |