| dc.description.abstract | The present research has as purpose the structuring of design methodology
called Open Strategic Design (OSD) that was based on the collection of knowledge produced by the estrategic design, and motivated by the need for this methodology to be aligned with the contemporaneous social context, marked by the logic
of consumption, hyper connected interaction and the nature of symbolic representations. We understand design as rhetoric that organizes the context elements (consumer culture and technological mediation) and language (project, open innovation and strategic design), and, as such, may make differentiated strategic paths. This led to the construction of a digital platform design open and collective, wedode.com, foundation of the application experience and testing of the proposed OSD. The group that participated in the experiment produced material that allowed criticism of the project methodology and insights to be used to change the platform. | pt_BR |
