| dc.description.abstract | Taking as a reference to Political Economy of the Communication and using the historical materialism-dialectic as an instrument of reflection theoretical-practical, this research analyzes how the alternative communication can contribute to building democratic spaces with performance of actors counter-hegemonic. In this direction, we try to, with this study, not only follow but, above all, questioning the role of union activity in the field of communication. Not in the sense to oppose it, but resuming its trajectory and, thus bringing it closer to the audiovisual contemporary experience. In this way, before to approach exactly the area of dispute of the alternative communication, , is traced the historical background of brazilian television, updating the process of ownership of the resources of audio and video by the workers of the metallurgical ABC. Looking at the specifics of the alternative techno-aesthetic standard we can perceive that, even incipiently, the counter-hegemony manifests in the TV programming Workers (TVT). Especially, compared with the rest of the aesthetic and productive settings this television channel. The media processes resulting from the practice operating the television channel of the metallurgical is placed in the context of digital media, where changes in production relations directly affect the set of social relations and, consequently, outcome of the content. It is evident, therefore, the difficulty in breaking with the hegemonic model, even in a television channel maintained for one labor union with remarkable past during the re-democratization of Brazil. | en |
