| dc.description.abstract | The objective of the present study is to evaluate the capacity of firms from the sector of models to adapt their productive resources to the specificities of the competitive and technological environment that they are inserted. The theoretical line is based upon the neo-Schumpeterian economic theory, having as central point the concept of dynamic capacity of the firm. Then, it was adopted as method three case studies of firms considered representatives in the market that they act. It was emphasized the proceedings of search of information that proportionate the fundaments to the decision process on enterprises in a development of a new products. There are routines of monitoring of the international and national markets, of its competitors and the clients in Brazil and worldwide. The quality of obtained information is linked to the abilities of these firms? directors, which in its majority have a centralizing profile. The decisions are based in the analysis of market obtained information; the analysed microenterprise and small company are restricted to an informal planning of small, medium and long term, throughout the elaboration of probable or derisible sceneries by the firm, with periodical revisions to adjust. As for the dynamic capabilities of the firm, the analysed companies in this study present capacities of search according to the waited to their size and develop routines that propitiate the development of an intern knowledge that differentiate them to their pairs. Also it is evident the capacity of adaptability of each firm, because although presenting similar characteristics when initializing their activities, the way and capability of analyse the environment and reorganize the tangible and intangible resources, made to, nowadays they present different competences, that resulted in distinct positions inside the competitive environment that they are. | en |
