| dc.description.abstract | It examines the discursives strategies of two magazines to women of popular
audience, in the process of midiatization of society. The survey notes how the
publications AnaMaria and Malu create links with their readers and establish their
reading contract. This is an empirical and comparative study, which examines 24
editions of these periodicals between the years 2010 and 2011. The work is structured in three parts. First, it was a survey of the evolutionary process of
women's magazines in Brazilian society, observing its behavior since the days of
colonial Brazil until the mediatized society. The second, privileges the understanding of our theoretical and methodological framework, whose base is
anchored in Veron, Mouillaud, Fausto Neto and Bakhtin. And finally, the analysis
of magazines to identify and understand their operations. Analysis that included
four levels: cover, editorial page, specialist and shipping beyond the magazine.
This work shows that the relationship between AnaMaria e Malu and its reader is
strongly influenced by midiatization and, although they support a majority contract, its property depends on other secondary contracts. | en |
