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dc.contributor.advisorScaletsky, Celso Carnos
dc.contributor.authorSchüler, Gabriel Kauffmann
dc.date.accessioned2015-05-04T12:58:58Z
dc.date.accessioned2022-09-22T19:11:08Z
dc.date.available2015-05-04T12:58:58Z
dc.date.available2022-09-22T19:11:08Z
dc.date.issued2012-03-23
dc.identifier.urihttps://hdl.handle.net/20.500.12032/57912
dc.description.abstractDesign nowadays is developing its strategic placement for organizational innovation, bringing a new orientation from where to generate value. Strategic Design proposes a projectual method that proceds from concept development to the implemented solutions. This path is explored in this study in order to clear the concepts' charactheristics as well as the difficulties and standards for its implementation. Three case studies have been made with organizations that proposed to develop Strategic Design projects. In this studies a number os documents were raised and interviews with a manager and a design leader in each one of them. The results point to a series of basic charactheristics of the concepts and relevant topics on the implementation process of strategic design projectsen
dc.description.sponsorshipNenhumapt_BR
dc.languagept_BRpt_BR
dc.publisherUniversidade do Vale do Rio dos Sinospt_BR
dc.rightsopenAccesspt_BR
dc.subjectDesign estratégicopt_BR
dc.subjectStrategic designen
dc.titleO conceito de projeto e a implementação de novos sistemas-produtopt_BR
dc.typeDissertaçãopt_BR


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