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dc.contributor.advisorRuffoni, Janaina
dc.contributor.authorPereira, Júlio César Dias
dc.date.accessioned2015-04-17T11:59:19Z
dc.date.accessioned2022-09-22T19:10:38Z
dc.date.available2015-04-17T11:59:19Z
dc.date.available2022-09-22T19:10:38Z
dc.date.issued2013-07-19
dc.identifier.urihttps://hdl.handle.net/20.500.12032/57823
dc.description.abstractThe footwear industry and its various segments are in a highly competitive environment, both locally and internationally. It is understood that the success of a company in this market of constant changes can be demonstrated by the ability to remain active over the time. To the knowledge of how some companies producing components for footwear of the Vale do Rio dos Sinos remain in the market, this study sought to identify which were the main strategic actions of these companies. The study was conducted through a field research with companies and experts in this productive segment. By analyzing the actions taken by the investigated companies, it was found that the methodology traditionally prescribed in strategic planning is not used. However, on one hand, the actions defined by firms could not be recognized as a strategic result of a formal strategic planning, on the other hand, it was found that companies define their shares through reactive attitudes to the demands generated by the footwear market and perceptual actions based in their learning.en
dc.description.sponsorshipNenhumapt_BR
dc.languagept_BRpt_BR
dc.publisherUniversidade do Vale do Rio dos Sinospt_BR
dc.rightsopenAccesspt_BR
dc.subjectAções estratégicaspt_BR
dc.subjectStrategic actionsen
dc.titleAnálise das ações estratégicas de empresas produtoras de componentes para calçados do arranjo produtivo do Vale do Rio dos Sinospt_BR
dc.typeDissertaçãopt_BR


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