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dc.contributor.advisorSilveira, Fabrício Lopes da
dc.contributor.authorSantos, Julio Cezar Colbeich dos
dc.date.accessioned2015-04-09T19:29:04Z
dc.date.accessioned2022-09-22T19:10:26Z
dc.date.available2015-04-09T19:29:04Z
dc.date.available2022-09-22T19:10:26Z
dc.date.issued2011-05-23
dc.identifier.urihttps://hdl.handle.net/20.500.12032/57781
dc.description.abstractThis research seeks to understand the changes and adjustments made by participants of Heroes Brasil in order to maintain, organize, increase the number of users and communicate about community, a discussion forum about the television series Heroes on Orkut. The study utilizes the netnography methodology to observe the empirical object that has as one of its main attractions, the distribution of episodes of the series through the Internet. Theoretical contributions are divided into Social Networking, Convergence Media, Consumption and Identity. The themes are analyzed from a perspective in which all axes interact and the different actors involved in the communicational phenomenon have the same relevance, as well their adaptations and contradictions.en
dc.description.sponsorshipNenhumapt_BR
dc.languagept_BRpt_BR
dc.publisherUniversidade do Vale do Rio dos Sinospt_BR
dc.rightsopenAccesspt_BR
dc.subjectInternetpt_BR
dc.subjectDistribution seriesen
dc.titleA Brave new world: formas atuais de distribuição de produtos comunicacionais através da comunidade heroes Brasilpt_BR
dc.typeDissertaçãopt_BR


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