Design estratégico e mercado da fé: estudo de caso: Igreja Universal do Reino de Deus

dc.contributor.advisor	Costa, Filipe Campelo Xavier da
dc.contributor.author	Hagel Neto, Walter
dc.date.accessioned	2015-03-23T19:39:52Z
dc.date.accessioned	2022-09-22T19:09:40Z
dc.date.available	2015-03-23T19:39:52Z
dc.date.available	2022-09-22T19:09:40Z
dc.date.issued	2010-11-30
dc.identifier.uri	https://hdl.handle.net/20.500.12032/57636
dc.description.abstract	This work describes the analysis of the strategies of building experience of the Universal Church of the Kingdom of God (IURD) through a case study conducted that included an ethnographic study and field research to demonstrate the correlation of the organization with the concepts of Strategic Design and Experience Design. The research included several aspects of the experience, such as experiential platform, the interface with the church-goer and the brand, innovation and environmental analysis. That study proved that the IURD is a complex organization, with corporate structure that is able to identify the needs of their users and turn them into an efficient product-system which is able to keep loyal users.	en
dc.description.sponsorship	Nenhuma	pt_BR
dc.language	pt_BR	pt_BR
dc.publisher	Universidade do Vale do Rio dos Sinos	pt_BR
dc.rights	openAccess	pt_BR
dc.subject	Design estratégico	pt_BR
dc.subject	Strategic design	en
dc.title	Design estratégico e mercado da fé: estudo de caso: Igreja Universal do Reino de Deus	pt_BR
dc.type	Dissertação	pt_BR

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