A influência do capital social no fomento de projetos de financiamento coletivo no Brasil

Abstract

The economy acquires different forms and concepts, throughout the history. In conceptual terms, the predominance of a formalist approach that dfines the economy in its capitalist mercantile dimension has been played with the substantivist approach, which advocates the integration between the multiple dimensions of corporate life. These conceptions were appropriate for the understanding of social capital to generate resources through collective financing. Within the scope of practices, emerge several forms to produce outside the wage relationship as the associativism and the solidarity economy. The collective financing is one of these new forms of economic relationships that has been practiced his changing the rational economic form appropriating a collective character of reciprocity, trust and social capital. The research aimed to investigate the importance of social capital to the success of the projects presented in Catharsis platform created to unite sociocultural entrepreneurs and supporters willing to apply financially to the projects to be undertaken. The research methodology consisted of the production of quantitative data collected from 103 accomplishers of the Catharsis platform through the analysis of Student’s t Test and logistic regression. The results showed that the social capital influences the outcome of collective financing because the subjects who were successful have confidence, strong social networks, active community and reciprocity. It is also understood that the collecive financing is an economy of substantivist form, since it breaks with some exist ing paradigms in the Market economy, in which the search of maximum profit is the priority, but is embedded in commercial scale, favored by the formalist approach.