| dc.description.abstract | This study investigates the technological appropriation carried out by organizations in interactive 3D virtual spaces aiming at the upgrading of its communications processes, which is a real need when it comes to competitive insertion within society. In doing so, it states, as a starting point, that such appropriation inserts organizations in the movement between virtual/ real, currently existent in spaces made possible by computer- mediated technologies and techniques, contributing to the construction of organizational acknowledgement in a media space characterized by adapting processes. It aims to understand the organizational spaces present in Second Life through digital sceneries, modeled by image synthesis which convey a virtual and real interweaving, feasible by computational technological mechanisms and devices. The methodological support used is the netnography, a field borne out of anthropology whose focus is the understanding of the dynamics of virtual spaces and the computer-mediated communications | en |
