Publicidade e autoritarismo no Brasil
| dc.contributor.advisor | Braga, Jose Luiz Warren Jardim Gomes | |
| dc.contributor.author | Benevides, Pedro | pt_BR |
| dc.date.accessioned | 2015-03-05T17:55:09Z | |
| dc.date.accessioned | 2022-09-22T19:06:42Z | |
| dc.date.available | 2015-03-05T17:55:09Z | |
| dc.date.available | 2022-09-22T19:06:42Z | |
| dc.date.issued | 2006-03-27 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12032/57051 | |
| dc.description.abstract | This study starts from the image of triumph acquired by brazilian advertising presently. Then, its historical path is studied from the 1930s to today. Beyond the dissemination of messages, advertising is seen here as a process of capture and hardening of needs. The advertisements are a special plataform of sedimentation of the techniques that allow the normalization of the social contradictions and the offering of an escape to the void that commodities can’t fulfill. | en |
| dc.description.sponsorship | Coordenação de Aperfeiçoamento de Pessoal de Nível Superior | pt_BR |
| dc.language | pt_BR | pt_BR |
| dc.publisher | Universidade do Vale do Rio do Sinos | pt_BR |
| dc.rights | openAccess | pt_BR |
| dc.subject | autoritarismo | pt_BR |
| dc.title | Publicidade e autoritarismo no Brasil | pt_BR |
| dc.type | Tese | pt_BR |
Files in this item
| Files | Size | Format | View |
|---|---|---|---|
| PedroBenevidesComunicacao.pdf | 508.2Kb | application/pdf | View/ |