dc.description.abstract | In the context of the societies contemporaries, characterized for extreme complexity and contingency, we can observe the effect of a violent ambient degradation, through innumerable catastrophic natural events, as signals of exhaustion and disequilibrium of the ecological interdependences, that indicate the risks which the global society and its environment are displayed, in face of the without forecast of the future. In the measure where this panorama if accents in the social communication, she tends to problematical all the scopes of the society, disclosing the insufficiency of the modern traditional paradigm, that promenade all the scopes of knowing assumed multifaceted contours and served of cloth of deep for the constructions in the modern society, whose communications produced for the social systems, had been responsible for this degradation of the ecological environment, as reflected of the use and indiscriminate control of the natural resources, of the aggressive expansion of the economic market and t | en |