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dc.contributor.advisorVaccaro, Guilherme Luis Roehe
dc.contributor.authorCamargo, Luís Felipe Riehspt_BR
dc.date.accessioned2015-03-05T17:04:36Z
dc.date.accessioned2022-09-22T19:05:52Z
dc.date.available2015-03-05T17:04:36Z
dc.date.available2022-09-22T19:05:52Z
dc.date.issued2009-03-20
dc.identifier.urihttps://hdl.handle.net/20.500.12032/56883
dc.description.abstractThis research aims to propose a method and a mathematic model based on a metric Customer Lifetime Value to analyze jointly the consumer’s preferences and perceptions, the relation between preferences and productive system and potential improvements on productive process. The applied research method shows three stages: the first one explores the literature to find relevant elements for the proposed objective; the second one aims the mathematic model and the evaluation method of improvements and the last one applies all proposals in a real case. This case study allows to analyze practiced results generated by the model and the method and to evaluate application viability analyses. The model is sustained by three fundamental elements: consumers, with their necessities and perceptions about the products and services desired; characteristics of the productive system; and rules to analyze the impact of adoption of different improvements on the productive on the Customer Lifetime Value. The method focuses on interfen
dc.description.sponsorshipNenhumapt_BR
dc.languagept_BRpt_BR
dc.publisherUniversidade do Vale do Rio do Sinospt_BR
dc.rightsopenAccesspt_BR
dc.subjectmodelagempt_BR
dc.subjectdiscrete choice modelsen
dc.titleProposição de um modelo baseado em Customer Lifetime Value para a análise de melhorias no sistema produtivopt_BR
dc.typeDissertaçãopt_BR


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