Estratégias competitivas na captação de eventos: estudo de caso do Gramado, Canela e Região das Hortências Convention & Visitors Bureau

Abstract

The tourism of events is a high-increasing market that is making a fast consolidation in economics. However, this segment presents competitive characteristics due to the diversity of destinations that want to held an event. Since the advent of globalization, which goes beyond frontiers and direct productive activities to new spacial dynamics, there comes different opportunities for competition. This way, the Convention & Visitors Bureau are alternative in order to raise the tourism flow in specific regions looking at its sustainable development. The logic of the net creation can be seen through the union of efforts of companies and associations of the touristic trade, entities from the productive segment of industry, commerce and services, government entities, etc in order to capture more events. The acting of the Convention & Visitors Bureau in a specific region is reflected on the efficiency of competitive strategies it adopts when realizing the moves made by the competition and the socio-economical evironm