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dc.contributor.authorHernández-López, Laura
dc.contributor.authorBarrio García, Salvador del
dc.date.accessioned2018-06-04T17:44:27Z
dc.date.accessioned2022-09-22T14:06:38Z
dc.date.available2018-06-04T17:44:27Z
dc.date.available2022-09-22T14:06:38Z
dc.date.issued2018
dc.identifier.citationHernández-López, L., & Barrio-García, S. del (2018). Value co-creation in ecotourism: Finding solutions in a digital era. Journal of Business, 10(1), 38-51. doi 10.21678/jb.2018.874es_PE
dc.identifier.issn2078-9424
dc.identifier.urihttps://hdl.handle.net/20.500.12032/55697
dc.description.abstractThis study aims to identify the main actors in the ecotourism online value co-creation ecosystem. With the ever-increasing demand to which the ecotourism sector has been subject in recent years, there is a need for business models featuring interactive tools that allow ecotourists to participate and co-create their own experiences. Not only will ecotourism businesses and ecotourists participate in this process, but so too will several other stakeholders, becoming key actors in the co-creation of value. Ecotourism, being of a hedonic and experiential nature, requires strategies that are geared towards enjoyment of the joint value co-creation experience. With this finality, we present some factors, such as motivation, that are necessary for the ecotourist's value co-creation, as well as various other aspects that influence their behavior. Our expectation is that value co-creation will have a positive effect on the behavior and experiences of tourists when it comes to developing ecotourism products and services. Specifically, we expect that the implementation of a co-creation strategy will lead to greater satisfaction and loyalty. Accordingly, drawing on the existing literature, we present a theoretical proposal of the antecedents and consequents that affect and enable online value co-creation by ecotourists.en
dc.formatapplication/pdfes_PE
dc.language.isoenges_PE
dc.publisherUniversidad del Pacífico. Facultad de Ciencias Empresarialeses_PE
dc.relationhttp://revistas.up.edu.pe/index.php/business/article/view/874/1054
dc.rightsinfo:eu-repo/semantics/openAccesses_PE
dc.rightsAtribución 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/deed.es*
dc.sourceRepositorio de la Universidad del Pacífico - UPes_PE
dc.sourceUniversidad del Pacíficoes_PE
dc.subjectTurismo ecológicoes_PE
dc.subjectRelaciones con los clienteses_PE
dc.subjectPlataforma virtuales_PE
dc.titleValue co-creation in ecotourism: finding solutions in a digital eraes_PE
dc.typeinfo:eu-repo/semantics/articlees_PE
dc.typeinfo:eu-repo/semantics/publishedVersiones_PE


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