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Now showing items 861-870 of 1089
Gestão de operações internacionais de uma empresa multinacional brasileira: um estudo de caso na Weg Motores S.A.
(Universidade do Vale do Rio do Sinos, 2008-05-19)
In international competition, the success of a multinational is related to the way they manage its international operations are managed. Also, the factories located overseas must try to take advantages in the presence of ...
O processo estratégico de marketing em pequenas e médias empresas de desenvolvimento de software: um estudo de casos múltiplos
(Universidade do Vale do Rio do Sinos, 2008-04-22)
This dissertation is focused on the strategic marketing process, which involves the formulation and the implementation of marketing strategies, in small and medium software development companies. Its objectives are to ...
Aprendizagem e internacionalização em pequenas e médias empresas: um estudo sobre empresas moveleiras do Rio Grande do Sul (Brasil)
(Universidade do Vale do Rio do Sinos, 2007-08-29)
The objective of this work is to analyze aspects that support and impose difficulties to the processes of learning that occur during the internationalization on a group of furniture companies from Mountains Region of Rio ...
Estratégias colaborativas na indústria brasileira de jogos eletrônicos
(Universidade do Vale do Rio do Sinos, 31-03-2008)
This study was developed based on the concepts of collaborative strategies having, as the empirical field of analysis, the Brazilian electronic games industry. The main goal of this study was to identify in which activities ...
Aspectos econômicos e propostas para o ingresso de empresas moveleiras gaúchas no mercado alemão
(Universidade do Vale do Rio do Sinos, 2007-09-27)
Changes occurred in the global economy have led the companies to extent their activities to other external markets. The technology advances, mainly in the communication field and logistics, and the market gathering into ...
A gestão nas Instituições de Ensino de Educação Básica: as escolas da Rede La Salle do Rio Grande do Sul
(Universidade do Vale do Rio do Sinos, 2007-07-31)
This dissertation intends to present a study about the process change that the private education institutions have undergone in the last years, in special the La Salle schools of RS state, Brazil. Having as scenery the ...
Efeitos da sensibilidade ao preço sobre o valor de marca e na intenção de compra do consumidor
(Universidade do Vale do Rio do Sinos, 27-08-2007)
This research investigated the moderator effect of sensitivity to the price in the relation between brand equity and potential consumers purchase intention (n=311) for different categories of products. Searches have indicated ...
Competência no desenvolvimento de novos serviços - validação do constructo em uma empresa brasileira de telecomunicações
(Universidade do Vale do Rio do Sinos, 29-09-2008)
The topic of NSD (New Service Development) has received a lot of attention in the past years, especially given its important competitive necessity in many service industries. However, NSD empirical investigations have been ...
Avaliação dos resultados da adoção de tecnologias móveis e sem fio: o caso IBGE – Censo 2007
(Universidade do Vale do Rio do Sinos, 2009-07-15)
The use of Mobile and Wireless Information Technologies (MWIT) in organizational processes is considered to be a rather recent process. Those technologies have been applied in several contexts for location, tracking, data ...
Desafios enfrentados por pequenas e médias empresas do setor de software nos processos de educação corporativa: um estudo exploratório
(Universidade do Vale do Rio do Sinos, 2009-07-13)
The software and service sector is considered strategic for the national development, being one of the priorities of the political industrialist of the Federal Government. Inside this setting, it is necessary that the ...