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Now showing items 851-860 of 1089
As relações universidade empresa: uma análise de estratégias das unidades de gestão e desenvolvimento tecnológico das universidades
(Universidade do Vale do Rio do Sinos, 2007-01-10)
The interactions between universities and businesses constitute a theme of increasing interest. The process of continuous changes to what the companies undergo require, from the players, new ways to act in order to guarantee ...
Sistemas de produção e aprendizagem organizacional: um estudo de caso em uma empresa de medidores de energia
(Universidade do Vale do Rio do Sinos, 2007-01-15)
This study purposes to analyze the learning processes under the individual, group and organizational level in an industrial production system that presents characteristics of both the Toyota model and the Volvo model. It ...
Identificação de fatores culturais adaptativos relevantes na utilização de sistemas CRM para fidelizar clientes em comércio varejista
(Universidade do Vale do Rio do Sinos, 2006-08-21)
Competition is no longer just the fight for market share. It became critical factor for the survival of most companies. Organizations must establish strategies and put them into practice as soon as possible to survive in ...
Comportamento do consumidor de erva-mate em Erechim/RS: explorando atributos e preferências na decisão de compra
(Universidade do Vale do Rio do Sinos, 2006-12-18)
The present study was developed with the objective to understand the purchasing behavior of consumers of erva-mate, with emphasis in the attributes considered
important concerning the purchasing decision, preferences and ...
Estratégias de cooperação no aglomerado de malhas retilíneas de Nova Petrópolis
(Universidade do Vale do Rio do Sinos, 2007-01-11)
The increasing competitive challenges have been requiring new answers and strategies from the companies as a means of assuring their survival, mainly if they are small size firms where the restrictions and difficulties are ...
Determinantes do sucesso competitivo: o caso de empresas calçadistas brasileiras
(Universidade do Vale do Rio do Sinos, 2006-08-29)
Brazil is today one of the main world shoe manufacuring. The Brazilian shoe industry is made up of several companies of different sizes which are spread out in different sites. The state of Rio Grande do Sul is the main ...
Internacionalização de empresas via consórcio de exportação
(Universidade do Vale do Rio do Sinos, 2007-01-11)
There are approximately five millions of small companies in Brazil. Among them, the majority have no knowledge on international markets. Until recently, only large companies sought to develop actions related to ...
O design como diferencial competitivo: um estudo em pequenas empresas calçadistas do Vale do Sinos
(Universidade do Vale do Rio do Sinos, 24-08-2006)
Proposta de um modelo para medição do desempenho logístico apoiado pela lógica difusa: o caso de uma indústria de motores
(Universidade do Vale do Rio do Sinos, 28-03-2008)
Nowadays, the raised complexity that characterizes the enterprise environment, followed by an increasing necessity of high levels of performance, demands the use of more sophisticated strategies. For this reason, the ...
A relação entre benefícios simbólicos do consumo e identidade: uma investigação através de uma abordagem metodológica mista
(Universidade do Vale do Rio do Sinos, 2008-03-18)
Consumption has been appointed as the fundamental pillar in the consumers’ identity formation. In areas such as sociology, psychology and anthropology, the idea of identity has been long discussed. Regarding consumer ...