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Estética utilitária: interação através da experiência sensível com a publicidade
(Universidade do Vale do Rio do Sinos, 2005-07-04)
This thesis analyses the interactional relations released by aesthetic experiences with advertisements published in national and international magazines of great issue. Two dimensions of interaction are contemplated in ...
Da festa ao cerimonial midiático: as estratégias de midiatização da teleromaria da Medianeira pela Rede Vida
(Universidade do Vale do Rio do Sinos, 2007-03-26)
This research proposes to examine the manners with that processes by media affects the rituals and the religious practices through analysis of the strategies developed by Rede Vida Network in the construction of “Tele ...
A temporalidade do texto anunciativo televisivo (TAT)
(Universidade do Vale do Rio do Sinos, 2006-05-09)
The thesis studies the television advertising text (TAT), texts in commercial breaks on TV, seeking to try out the hypothesis that the internal time of discourse works as a factor of passionate sensitivization on behalf ...
Ação comunicacional da quitosana: o percurso social da inovação
(Universidade do Vale do Rio do Sinos, 2006-05-25)
The thesis proposes an analysis about the interaction between the scientific laboratory and its social context by focusing on the media processes that take place in the production of technological innovations. Due to the ...
A tele-fé: religião midiatizada estratégias de reconhecimento de sentidos religiosos de telefiéis do canal REDEVIDA de televisão em Porto Alegre, RS
(Universidade do Vale do Rio do Sinos, 2006-12-19)
Midiatização da religião: processos midiáticos e a construção de novas comunidades de pertencimento : estudo sobre a recepção da TV Canção Nova
(Universidade do Vale do Rio do Sinos, 2009-12-01)
The study aims at analyzing the phenomena of religion midiatization characterized as “belonging communities”, considering its causes, but above all, it aims at showing the televisive experiences crossing the believers daily ...
Televisão: a presença do telespectador na configuração discursiva da interatividadenos programas de informação - a experiência do fantástico
(Universidade do Vale do Rio do Sinos, 2009-11-13)
The materiality of the convergence of media due to digitalization processes of the production and content distribution means stands have configured new dynamics, both in the relationship between producers and receptors and ...
Quando a televisão vira outra coisa: as estratégias de apropriação das redes de comunicação cotidianas em São José de Espinharas/PB
(Universidade do Vale do Rio do Sinos, 2004-05-00)
It is undeniable that the presence of the television, both in big and small Brazilian cities, interferes in, is linked to, is present in the ways of behaving, thinking and creating new everyday co-existence strategies at ...
Rádio Continental AM: história e narrativas, em Porto Alegre, de 1971 a 1981
(Universidade do Vale do Rio do Sinos, 2004-12-01)
This research proposes tracing the history of a leading radio-station in Porto Alegre, RS, Radio Continental AM, by analyzing its broadcasting activities in the decade starting in 1971, during which period Radio Continental ...
Processos interativos midiáticos da Rádio Sutatenza com os camponeses da Colômbia (1947-1989)
(Universidade do Vale do Rio do Sinos, 2009-12-14)