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Contribuições do design estratégico na identificação de cenários para a indústria fonográfica
(Universidade do Vale do Rio dos Sinos, 2014-03-24)
In markets where the need for a gaze directed toward the resolution of complex problems and the search for innovative solutions is growing, Strategic Design stands out as an aggregator function, form and symbol to the value ...
O projeto próximo do cliente: o processo de projetar arquitetura como experiência de consumo
(Universidade do Vale do Rio dos Sinos, 2014)
This is a qualitative study that addresses the issue of Strategic Design, with emphasis on meta-project phase, trying to associate it in the field of commercial architecture, as an approximation of the client with the ...
A contribuição do design estratégico para a estruturação de uma área de gestão da inovação
(Universidade do Vale do Rio dos Sinos, 2014)
The strategic design and innovation management in a cross-disciplinary perspective have contributed to the construction of new paradigms for the business administration area. This study brings as a problematic, the strategic ...
O design estratégico na representação da sustentabilidade das embalagens Natura Ekos
(Universidade do Vale do Rio dos Sinos, 2014-08-20)
The packaging is a media device that serves as a channel of message transmission for different social strata in daily life and can contribute for the learning of a more sustainable consumption culture, intensifying through ...
Design estratégico em tempos de mídias sociais: um estudo sobre a geração digital como fonte para projetos de design
(Universidade do Vale do Rio dos Sinos, 2014-04-16)
This exploratory research is the understanding the Digital Generation, in order to promote information sources for design project’s briefings focused on an audience that sees the Internet to build their sociability. In ...
O uniforme enquanto elemento de reforço da identidade das organizações: o caso da 1ª Corporação Feminina da Brigada Militar do RGS
(Universidade do Vale do Rio dos Sinos, 2014-07-23)
In the business world, fashion can be seen as a strategy used by institutions, specially related to the construction and valorization of their image in society. Often part of this strategy includes the creation and development ...
Experiências territoriais o design estratégico e suas implicações em contextos urbanos
(Universidade do Vale do Rio dos Sinos, 2014-03-28)
The constant process of transformation of society points to new challenges to be faced in relation to urban contexts. Among these is the need for a new look to the city's public spaces. These need to be seen by a more human ...