Search
Now showing items 1-2 of 2
A importância da marca nas redes de cooperação:o caso da rede Chefcarnes
(Universidade do Vale do Rio dos Sinos, 2006-05-15)
Gestão estratégica de marca em redes interorganizacionais
(Universidade do Vale do Rio dos Sinos, 2008-03-24)
The fact that enterprises, specially the small and medium ones, are acting more and more in the cooperated form, makes the use of collective strategies a way of transposing obstacles imposed by the hostilities of the market, ...