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Identidade territorial: estraégias de design para valorização de Santo Ângelo
(Universidade do Vale do Rio dos Sinos, 2011-03-28)
In this present globalization time, every place has to compete with other places in order
to ensure visibility and space in this world of consumers. Places are consumed
in different ways by different people: ...
O processo de projeto da experiência do torcedor em estádios de futebol sob a ótica do design estratégico : um estudo de caso do Sport Club Internacional
(Universidade do Vale do Rio dos Sinos, 2011-04-11)
This study discusses the concepts of Design in a peculiar consumption context, namely, soccer. This study thus limits itself to the examination of the design process of fan experience in the football stadium, from the ...
Cultura de sustentabilidade: um estudo de caso da marca Osklen a partir do design estratégico
(Universidade do Vale do Rio dos Sinos, 2011-04-29)
This research deals with the strategic design in its relation to the theme sustainability, from a case of the brand Osklen, company with headquarters in Rio January and stores in more than 20 countries. It is a company ...
Inovação no processo de desenvolvimento de novos produtos de uma empresa fabricante de alto-falantes a partir do design estratégico: formalização de uma etapa metaprojetual
(Universidade do Vale do Rio dos Sinos, 2011-03-31)
The present study addresses the process of developing of new products (PDNP) from a loudspeaker’s manufacturer (Eletrônica Selenium S.A.) in view of its current context given the early stages of their development processes ...
Design estratégico aplicado ao território: Projeto Monumenta em foco
(Universidade do Vale do Rio dos Sinos, 2011-12-05)
In the current context of globalization, the society has transformed the relationship space - time. Considering this view cities do a search for a resumption of local identity. On the other hand the public space of cities ...
Sala de cinema: da comunicação à experiência
(Universidade do Vale do Rio dos Sinos, 2011-08-30)
The research focuses on analyzing the strategic design and the cinema in seeking to
understand the consumer experience in the Brazilian cinematographic productions. Once settled, the issue of this study: How the possible ...