Buscar
Itens para a visualização no momento 1-5 of 5
Ações de promoções de vendas no mercado de rações para cães
(Universidade do Vale do Rio dos Sinos, 2013-07-30)
O consumo de marcas próprias no mercado nacional: case Panvel secret
(Universidade do Vale do Rio dos Sinos, 2013)
This study aims to measure the factors that lead consumers to prefer products own brand of the pharmacies chain Panvel, as well the strategies adopted to increase the market share of own brands in Brazil. The product range ...
A percepção dos consumidores da marca própria dia% no Rio Grande do Sul
(Universidade do Vale do Rio dos Sinos, 2013-01-01)
This work was developed to identify the consumer´s perception about Dia%´s private label food products at Rio Grande do Sul. To achieve this goal, it was necessary to apply a quantitative research into 104 respondents. ...
Interdependência e integração entre marketing e operações na operação de serviços
(Universidade do Vale do Rio dos Sinos, 2013-07-30)
Marketing and operations integration is an important research topic that has gained attention the field of Administration since the 1970s, especially because the two functions are directly responsible for creating or adding ...
Análise exploratória dos impactos das decisões de marketing sobre o desempenho de entrega da área de operações a partir de redes neurais artificiais
(Universidade do Vale do Rio dos Sinos, 2013-01-31)
Companies should be constantly evolving as its performance due to competition on the market. Therefore, it is necessary to know what the market wants and manufacture this necessity with high operation performance, in order ...